Pocket cam video of the half-day conference *Integrating Media: Old-School Strategies Using New-School Tools* held in North Little Rock on Sept. 25, 2009.

"Social Strategy: Building Relationships One Tweet At a Time"
by Natalie Ghidotti

You've been told you need to be on Twitter, but do you know WHY you need to be there? Twitter, Facebook and others are great tools, but without a solid business strategy behind it, you won't see ROI from your efforts. Learn best practices on setting your strategy for the long-term, while diving into the latest social media tools. We'll highlight case studies of how companies are building key relationships in a new era of communications.

Natalie Ghidotti, APR - Principal of Ghidotti Communications, a Little Rock PR Firm. Prior to opening her own firm, Natalie was a senior public relations account executive with Mangan Holcomb Partners, a marketing, advertising and public relations firm in Little Rock. Before joining the agency, she was a reporter and editor for 10 years, including serving as special publications editor-in-chief at Arkansas Business Publishing Group. Her clients span all industries, including retail, software development, banking/finance, real estate, accounting and nonprofits. In her public relations career, Natalie has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators.