Pocket cam video of the half-day conference *Integrating Media: Old-School Strategies Using New-School Tools* held in North Little Rock on Sept. 25, 2009.

"Social Media Tools and Tricks"
by Brant Collins

Twitter, Facebook, YouTube or MySpace? We will take a look at what social media tools are out there and how to use them to effectively grow your business.

Brant Collins – CEO of Station X, an Emerging Media Agency. Brant Collins has more than 12 years experience in media and advertising. As a promotions producer for Clear Channel, Brant helped launch the FOX 16 News station in Little Rock. He then went on to Equity Broadcasting as production manager overseeing all aspects of commercial and content creation for stations in more than 40 markets across the United States. While at Equity, he was instrumental in launching a local newscast, a re-launching of a multi state Spanish newscast, a nationally syndicated live call in talk show along with developing the process by which all affiliate stations around the United States sent commercial spots to Little Rock via the Internet, saving Equity thousands of dollars in shipping costs alone.